An important part here is translation without any doubt. We have our internal team with expertise in localization & translation into Turkish, all graduated and experienced translators who also understand what they translate. This means we also give feedback in order to improve the original or to make sure it will work in the Turkish market. This means we translate with the local culture in our back heads, but also the target audience, the competition and the market potential. We act as the team members of our customers. In that way it is not only translation but localization in the broadest meaning of the word.